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24 March 2017

Going Soft For Great Causes

IKEA Belfast customers have almost raised £20,000 as part of IKEA’s Let’s Play for Change campaign, helping thousands of children across the globe to enjoy play.

This is the 2nd year the store has run a ‘Donate Twice’ scheme, which meant soft toys were delivered the Royal Victoria Hospital in Belfast. The toys were given to children at the hospital’s A&E department as well as to the Royal Belfast Hospital for Sick Children.

Christie Gregg, IKEA Belfast Store Manager says, “Whilst this is a global campaign, we were keen it also had a very local element. We are so grateful to our customers for their support during IKEA’s first Let’s Play for Change campaign, and we’re delighted with the amount of money we’ve raised.

“At IKEA, we believe that every child has the right to access a safe space to play, no matter how challenging their surroundings are. We are supporting children’s rights by integrating the best interests of children in everything we do and we’re very pleased to raise this money to help create change.”

The IKEA Foundation, IKEA’s philanthropic arm, partnered with Save the Children, War Child, UNICEF, Handicap International, Special Olympics and Room to Read to support children’s rights and fund projects which support children’s development, learning and play in some of the world’s most disadvantaged communities.

For every children’s toy purchased in IKEA stores during the campaign, the IKEA Foundation donated €1 to support children’s rights and fund projects organised by the six charity partners.

The funds raised by customers in IKEA Belfast, are part of the overall €617,786 (£536,199) raised in the UK for the campaign, to add to a total of €21.5 million raised globally.

For more information on how the Let’s Play for Change campaign will help children around the world visit the IKEA Foundation website at

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