Elave Baby, the free-from skincare range formulated specially for sensitive baby skin, is now available in Northern Ireland – with Approved By status from TinyLife, the local premature baby charity.

Every year, around 25 per cent of babies develop eczema in their first six months, compared to three per cent just two generations ago. So, what’s going on – is there something in the water? The short answer is yes. And the uncomfortable truth is, we’re often the ones putting it there.

Many baby skincare products contain harsh and unnecessary chemicals, in particular MI (preservatives), and sulfates (foamers) in shampoos, bubble baths and wipes. These can strip the skin of its natural oils, leading to problems such as eczema.

And it’s not just babies who are suffering – many women and men have had skin reactions to facial skincare products which have left skin red and sensitive.

Elave’s research teams continually strive to create the purest, safest skincare for sensitive skin using purified water, raw materials which have undergone rigorous pharmaceutical testing and formulations safety tested to the highest standards.

That is why the Elave Baby product range of bath gel, creams, shampoo and lotions is trusted and recommended by pharmacists, medical professionals – and TinyLife.

Elave Skincare and TinyLife joined forces in September to launch the annual #Premvember campaign as part of the premature baby charity’s 30thAnniversary celebrations.

TinyLife CEO Alison McNulty said: “We are delighted to confer Approved By status on Elave Baby and to recommend the product range, which banishes harsh ingredients that trigger sensitivity for use on baby skin.

“The skin of prem babies is extremely sensitive, making it prone to dryness and itchy skin conditions like rashes and eczema, so knowing a clinically proven, completely ‘free from’ product is available can alleviate worry about what to use.”

Elave Baby is produced by Elave Skincare in Co Louth. It has remained in family ownership since Joseph Gardiner created his first apothecary skincare creams in Newry over 80 years ago.

It is available from local pharmacies, online at elaveskincare.com or via Amazon.  A donation of £1 from every Baby Essentials Pack sold goes to support the work of TinyLife.

Joanna Gardiner, CEO of Elave Skincare, said: “Parents of premature babies are already experiencing a lot of stress, anxiety and trauma, so the last thing they need to worry about on top of that is what they are putting on their child’s skin.

“Baby’s skin barrier is not fully formed until they are three years old so how we treat skin, especially skin which may already be dry and sensitive, can have health implications for the rest of our lives.

“It is clear we need to be more mindful about how we prevent and manage sensitive skin conditions like eczema and dermatitis. Using the purest products, from top to toe, is where you start.”

#Premvember invites people to arrange a Tea Party at their home or workplace, or an event or their choice, anytime during the month of November. Fundraisers can register and request a fundraising pack with downloadable invites, bunting, posters etc. from buytickets.at/tinylife.

Five Facts About Baby Eczema

  • Children with eczema can suffer from a sensitivity to and an increased amount of a bacteria called Staphylococcus Aureus which can cause a flare-up and ultimately must be treated with antibiotics.
  • One of the most important aspects of care is the exclusive use of soap substitutes. This means never washing baby with products containing soaps/preservatives which can strip skin of oils. In dry skin, this is not replaced, leaving it open to triggers.
  • Topical steroids have got a bad reputation over the last few years, but they remain the safest and most effective way of treating eczematous skin. Side effects can be avoided by adhering to the prescription.
  • Moisturising is another important element of treating eczema. Regular moisturising creates a barrier which keeps flare-ups at bay and reduces the need for topical steroids. Do not use products which contain preservatives. Children of parents with hay fever and asthma should be moisturised and avoid soap products from birth. Clinifast garments, available from pharmacies, can help boost moisture absorption and guard against scratching.
  • Do not Google eczema! Seek help and advice in the first instance from your GP, who can refer your child on to a dermatologist if required.

Image Caption: TinyLife CEO Alison McNulty (left) and Joanna Gardiner, CEO of Elave Skincare, launch the annual #Premvember campaign with TinyLife tots Ella Whitford (left) Scarlett Barnes.


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