Global beauty company Coty, led by its cosmetics brand Rimmel London, has launched its purpose led campaign #I WILL NOT BE DELETED to raise awareness of the growing problem of beauty cyberbullying and tackle the societal issues that stop people of all ages from feeling unable to fully express themselves on social media due to fear of negative commentary or retribution – a key reason people delete social media posts or profiles. Brand ambassadors, as well as senior members of the global team and charity partner The Cybersmile Foundation have highlighted the importance and scale of the issue whilst sharing their own personal experiences. Rimmel research has revealed that one in four women have experienced beauty cyberbullying, resulting in 115 million social media images being deleted each year. Sara Wolverson, Rimmel Global Marketing Vice President at Coty reiterated Rimmel’s clear purpose of championing self-expression in beauty. She added, “Rimmel has always been against narrow definitions of beauty and people being judged because of the way they look. The brand wants to inspire people to experiment and express their authentic selves with make-up.  It wants to contribute solutions that can positively impact prejudice and discrimination that stand in the way of self-expression and to raise awareness to affect positive changes in behaviour.”

Cara Delevingne and Rita Ora pictured at the launch of #IWILLNOTBEDELETED campaign (Photo by David M. Benett/Dave Bennett/Getty Images for Coty/Rimmel)

A Little Spray Of Sunshine 

Award-winning BetterYou DLuxInfant Vitamin D Oral Spray (RRP £5.99) was developed in conjunction with Cardiff University to provide parents with an effective and much more convenient method of ensuring healthy vitamin D levels in their child. Specially formulated for children under the age of three, it delivers 400IU (10μg) of bioavailable vitamin D3 with each gentle spray. The combination of coconut oil and vitamin D deliver this vital vitamin directly into the bloodstream, bypassing the digestive system. It contains no artificial colours or flavours, is proudly British made and is never tested on animals. The UK Department of Health highlights all children under three years as an ‘at risk’ group for vitamin D deficiency and recommend that they should be given a daily supplement, particularly in the winter months when there is a lot less sunshine around which helps the body produce vitamin D naturally. Available from Holland and Barratt, Ocado, online at betteryou.com and from all good health stores.

Delicious Detangling 

Kids’ hero brand Childs Farm have just released their new 2 in 1 shampoo and conditioner which is gently fragranced with the yummy sweet smell of vanilla custard and organic rhubarb extract. Suitable for newborns and upwards with sensitive and also eczema-prone skin, it’s designed for all hair types and the colourful, fairground-design bottle makes a fun addition to bath time ensuring their hair is clean, shiny and tangle free. Parents across the UK rave about the product range which contains only naturally derived ingredients, is paediatrician approved and many have testified to wonderful results for children with eczema-prone skin. RRP £4 (250ml) Available from Childsfarm.com and Gordons Chemists.

Winter-proofing Your Skin 

Elave Sensitive Skin Hydrating Essentials are designed to be used together to leave your skin cleansed, hydrated and deeply moisturised and able to cope with harsh winter weather and skin-drying central heating. Perfect for all skin types, the wonder duo pack contains the vitamin and aloe vera enriched formula, Elave Sensitive Hydrating Cream Cleanser (200ml) and Elave Sensitive Intense Moisture Surge (50ml) to both repair and surge moisture into the skin. Elave products are made with the finest ingredients, free from sulfates parabens, perfume, alcohol and soap. Find at elaveskincare.com for the special offer price of €25.00 (RRP €35.45).


Wendy McCague


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