The project #ThisIsParenthood, wants to change the conversation around parenting and inspire self-belief in parents after a global study of over 13,000 adults worldwide found that the UK is the country with the second most anxious parents, with only mums and dads in Australia and New Zealand being more self-critical.

Six in 10 parents felt as if they were ‘failing’ during baby’s first year, according to the research by WaterWipes while adapting to sleepless nights, battling tiredness and struggling with feeds lead to many new parents worrying they ‘aren’t good enough’. Unrealistic ‘picture perfect’ parenting portrayals in TV, film and advertising were also among the contributing factors.

Dad of two, former Strictly winner and musician Harry Judd is a long-standing advocate of breaking perfect parenting stereotypes and is also supporting the #ThisIsParenthood project. He said: “Parenting is hard enough without the wealth of pressure from others and the unrealistic expectations we put on ourselves. It’s the hardest thing I’ve ever done, but hands down the most magical and rewarding, and there is absolutely no shame in being honest about that.”

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