54% of parents expected to spend more this year on school uniform and accessories – research reveals
More than 1 in 3 anticipated spending over £100 or more per child than last year on back-to-school shopping
A survey questioned over 500 parents and guardians in the UK about their spending plans for school uniform and other items ahead of the new school term.
Rising cost of back-to-school items
Over half (51%) of those surveyed said that they were planning to spend more on school uniform this year compared to 2021.
48% of respondents were planning to spend more on school shoes this year.
44% of parents believed they’d spend more on sports kit and equipment.
40% of those surveyed said they would spend more this year on school bags and backpacks.
A third of parents (30%) thought they’d spend more on lunch boxes and water bottles.
Spend per child rises
27% of parents planned to spend between £26 and £50 more per child than last year.
Nearly a quarter (24%) of respondents said they’d spend between £51 and £100 per child more than in 2021.
Shockingly, 13% of those surveyed said they’d likely spend between £101 and £249 more this year per child.
Back-to-school shopping
Over half of respondents (51%) said they’s shop for back-to-school items both online and in store.
22% of those surveyed intended to do all of their back-to-school shopping in store.
Perhaps surprisingly, only 9% of respondents said they’d complete their school shopping entirely online.
School uniform
39% of respondents said they expeced to buy school uniform from Asda.
A third (30%) said they would buy uniform from a specialist uniform retailer.
29% planned to shop at Tesco for school uniform.
Nearly a quarter (24%) of parents planned to buy school uniform from Marks and Spencer
Saving money on back-to-school shopping
51% of parents said they would re-use uniform and other school items from last year.
Over a quarter of respondents (26%) would switch to lower priced brands.
22% of those surveyed said they will switch to cheaper retailers.
New term
42% said their disposable income is much less this year than it was in 2021.
Nearly half (46%) of respondents said they’ll walk with their children to school and back to save money.
41% of those surveyed said they were planning on switching to packed lunches for their children to save money on school dinner spending.
Nearly a quarter (24%) were switching to public transport to get to school and back instead of driving to keep costs down.
16% of those surveyed said they were arranging car sharing journeys to cut back.
Survey by tolunacorporate.com
