About Us
Family Media Group has been publishing Ni4kids Magazine and associated platforms in Northern Ireland for over 20 years. This was followed, six years ago, with the introduction of our Scotland4Kids Family edition and, more recently, our Scotland4Teachers’ edition.
We are a small, dedicated team, staffed by mums with young children, who live and breathe the sector daily. From each of our own personal and professional experiences we know what readers want.
Through our hand-picked, relevant content - along with its digital and social platforms - we have been informing, helping and entertaining parents of primary school-age children throughout NI for over two decades.
In turn, by becoming market leaders, we have built strong, engaged and loyal audiences and have been providing high, cost-effective response levels for advertisers since 2000.
Our focus has not changed in our history. We are still putting you, our reader, first.
Meet The Team
Elizabeth (Editor)
Mum to three noisy boys and one hyper dog
Joined Ni4Kids: January 2020
Favourite Family Day Out: A walk in the Fairy Glen, Rostrevor, is our weekly go-to destination. It’s a place that the whole family can enjoy together – even the dog – and it never fails to make us smile, whatever the weather. It helps that if it’s raining, we treat ourselves to hot chocolate with marshmallows to heat us up afterwards!
Rainy Day Activity of Choice: I live with gamers but on Sundays I join in and we hold a Mario Kart Grand Prix. I come last every week but it’s still a lot of fun.
Fun Fact About Me: I have eight tattoos – all on my arms. One of which is a Harry Potter inspired one that my kids just love. They also like to colour them in when they think I need a ‘new look’.
Christine (Commercial Director)
Mum to Amber & Ayla
Joined Ni4Kids: June 2015
Favourite Family Day Out: We are a farming family so when we aren’t out in the fields hunting for treasure or rounding up the sheep we love a trip to Newcastle for a walk along the promenade, it always ends with an ice cream!
Rainy Day Activity of Choice: I love nothing more than having the house sparkly clean, the fire lit and snuggling up with my two on the sofa to watch a movie. There’s always popcorn and some lovely hot chocolate… I do the whole shebang. Doesn’t even matter if it’s the middle of summer! Summer, you say? Yeah, I know!
Fun Fact About Me: I feel that my fun facts aren’t very appropriate for our family magazine, instead I’ll give you an embarrassing fact … I once called my boss (and he’s still my boss) ‘Daddy’. Awkward!
Kevin (Art Director)
Dad to two daughters, one of which is sport mad and the other who insists on wearing a princess dress everyday!
Joined Ni4Kids: 2024
Favourite Family Day Out: Music is a big theme in our house so Stendhal Festival in July is the highlight of the year for us! Wellies, a tent, loads of ice cream and dancing like no-one is watching!
Rainy Day Activity of Choice: Tough one to pick but I think it has to be a warm fire, loads of snacks and fighting over a movie to watch before we settle on one we have all seen a million times before!
Fun Fact About Me: I once travelled around the world in a year. Nine countries in twelve months.My only regret though was not trying the deep-fried tarantula in Laos!
Jenny (Sales manager)
Mum to 2 sporty boys, a dog, Bella and cat, Mo
Joined Ni4Kids: 2017
Favourite Family Day Out: Having sporty boys there’s rarely time for a family day out, it’s normally a football match followed by hockey which takes us all over the country. When we do get the chance, you can find us taking a sea swim, walking on the beach with our dog or in one of the local seaside restaurants enjoying good food and a glass of wine!
Rainy Day Activity of Choice: We’re all pretty competitive, so cards and board games while watching a good movie.
Fun Fact About Me: I know both the off-side rule in football and how to win a short corner in hockey!
Frequently Asked Questions
Yes! Our magazine is – and always has been – free for all. We don’t believe in gatekeeping family fun, must-read parenting articles and our ever-popular WOW List and that’s why we have been at the heart of family life for over two decades!
No, we are Northern Ireland’s market-leading, family-focussed media group.
Our magazines, social media channels and this website are all aimed at parents of primary school-aged children to help provide families with useful information on education, health, parenting, entertainment and fun things to do for all the family, whether in the home or out and about our beautiful country.
You can find the latest issue of our magazine anywhere there is a large family footfall! From primary schools to shopping centres and from museums to libraries you’ll often find the familiar sight of our mag; and for even more convenience you can read our digital version on this website at any time!
It’s easy to get in touch with our team and we love to hear from you. If you’ve got a story you believe is a perfect fit for our readership then get in touch with our editor info@ni4kids.com
Alternatively, if you’re a business and you want to find out more about advertising opportunities then please contact our commercial director Christine.Megarry@ni4kids.com
The digital magazine is always available on this website and we can also send this version to your school to be shared with parents each month. If you’d like to receive hard copies at your school or place of business, please send your request via email info@ni4kids.com.
