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About Us

Family Media Group has been publishing Ni4kids Magazine and associated platforms in Northern Ireland for over 20 years. This was followed, six years ago, with the introduction of our Scotland4Kids Family edition and, more recently, our Scotland4Teachers’ edition.

We are a small, dedicated team, staffed by mums with young children, who  live and breathe the sector daily. From each of our own personal and professional experiences we know what readers want. 

Through our hand-picked, relevant content - along with its digital and social platforms - we have been informing, helping and entertaining parents of primary school-age children throughout NI for over two decades. In turn, by becoming market leaders, we have built strong, engaged and loyal audiences and  have been providing high, cost-effective response levels for advertisers since 2000.  Our focus has not changed in our history. We are still putting you, our reader, first.  

Meet The Team

Elizabeth (Editor)

Mum to three noisy boys and one hyper dog
Joined Ni4Kids: January 2020

Favourite Family Day Out: A walk in the Fairy Glen, Rostrevor, is our weekly go-to destination. It’s a place that the whole family can enjoy together – even the dog – and it never fails to make us smile, whatever the weather. It helps that if it’s raining, we treat ourselves to hot chocolate with marshmallows to heat us up afterwards!

Rainy Day Activity of Choice: I live with gamers but on Sundays I join in and we hold a Mario Kart Grand Prix. I come last every week but it’s still a lot of fun.

Fun Fact About Me: I have five tattoos – all on my arms. One of which is a Harry Potter inspired one that my kids just love. They also like to colour them in when they think I need a ‘new look’.

Christine (Commercial Director)

Mum to Amber & Ayla
Joined Ni4Kids: June 2015

Favourite Family Day Out: We are a farming family so when we aren’t out in the fields hunting for treasure or rounding up the sheep we love a trip to Newcastle for a walk along the promenade, it always ends with an ice cream!

Rainy Day Activity of Choice: I love nothing more than having the house sparkly clean, the fire lit and snuggling up with my two on the sofa to watch a movie. There’s always popcorn and some lovely hot chocolate… I do the whole shebang.  Doesn’t even matter if it’s the middle of summer! Summer, you say? Yeah, I know!

Fun Fact About Me: I feel that my fun facts aren’t very appropriate for our family magazine, instead I’ll give you an embarrassing fact … I once called my boss (and he’s still my boss) ‘Daddy’. Awkward!

Kerry (Art Director)

Mum to an energetic son and colouring-obsessed daughter.
Joined Ni4Kids: December 2019

Favourite Family Day Out: A big walk at the North Coast, dipping our toes in the sea and running around the dunes. We always have to finish it off with fish and chips overlooking the sea.

Rainy Day Activity of Choice: Being a graphic designer I have always encouraged the kids’ passion for colouring-in and creating. We love a simple afternoon of colouring and making up stories to match the ‘illustrations’ (I use that term lightly!).

Fun Fact About Me: I know every word to any Disney Princess song and love Christmas more than Buddy the Elf!

Jenny NI 4 kids

Jenny (Sales manager)

Mum to 2 sporty boys, a dog, Bella and cat, Mo
Joined Ni4Kids: 2017

Favourite Family Day Out: Having sporty boys there’s rarely time for a family day out, it’s normally a football match followed by hockey which takes us all over the country. When we do get the chance, you can find us taking a sea swim, walking on the beach with our dog or in one of the local seaside restaurants enjoying good food and a glass of wine!

Rainy Day Activity of Choice: We’re all pretty competitive, so cards and board games while watching a good movie. 

Fun Fact About Me: I know both the off-side rule in football and how to win a short corner in hockey!

Laura NI4kids

Laura (Editorial Assistant)

Proud mum to three amazing kids
Joined Ni4Kids: December 2022

Favourite Family Day Out: We are very fortunate to be tucked right in between the Mourne mountains and the Irish Sea giving us an abundance of places for family walks and cold-water swims! Our favourite spots are Bloody Bridge and Annalong Wood followed by a cosy fire and a cup of tea! 

Rainy Day Activity of Choice: Living in a house full of theatre, music and film lovers makes for a very entertaining game of family charades.

Fun Fact About Me: I can still master a pretty good handstand and cartwheel from my younger gymnastics’ days.

Frequently Asked Questions

Yes! Our magazine is – and always has been – free for all. We don’t believe in gatekeeping family fun, must-read parenting articles and our ever-popular WOW List and that’s why we have been at the heart of family life for over two decades!

No, we are Northern Ireland’s market-leading, family-focussed media group.

Our magazines, social media channels and this website are all aimed at parents of primary school-aged children to help provide families with useful information on education, health, parenting, entertainment and fun things to do for all the family, whether in the home or out and about our beautiful country.

You can find the latest issue of our magazine anywhere there is a large family footfall! From primary schools to shopping centres and from museums to libraries you’ll often find the familiar sight of our mag; and for even more convenience you can read our digital version on this website at any time!

It’s easy to get in touch with our team and we love to hear from you. If you’ve got a story you believe is a perfect fit for our readership then get in touch with our editor

Alternatively, if you’re a business and you want to find out more about advertising opportunities then please contact our commercial director 

The digital magazine is always available on this website and we can also send this version to your school to be shared with parents each month. If you’d like to receive hard copies at your school or place of business, please send your request via email